So, here we go and share the practices we like to stick to. Would love to have your thoughts.
12 Product Management Commandments at CommonFloor
- Look for the unmet need. When talking to users and customers, always be in a fierce desire to capture that unmet need - amid all the suggestions, feature requests and problems you might be listening to.
- Put your best brains (the engineers, developers) closer to users. This can drive through-the-roof innovation.
- You are not the user. Meet a new user every week and let her use your existing product, prototype and take observations.
- Create life like user personas after meeting/studying real users. Understand these personas so well that you could very likely predict your user's action when he/she misses an airport bus and has no cash left for booking a cab.
- Be absolutely clear and thorough with the "One Minute Product Value Proposition", which you validate each time you meet users.
- Be focused on getting the "Right Product" and let the engineers handle how to get the product right.
- Don't just get stuff done. Delight the user!
- New features are not the answer to existing problems. Observe, Analyse and Iterate to get existing things right.
"Remove a feature to add a feature" - Deep, Linkedin.com
- Fail faster. Use quick prototypes (Paper sketch, mockups) to know whats not working and what might.
- Don't ever confuse product completion/launch as the success of product. Strive for creating a rapidly growing community of inspired, enthusiastic and loyal customers.
- No Black Box Nonsense. Let data clear the darkness.
- Have product guiding principles (aka motto/mission of your product) to continue innovating.
Inspired by Inspired.